Our Roots

We have veg in cakes, so why not biscuits? And then to make it completely different – lets add chocolate!

Lower calorie

Than many mainstream chocolate biscuit snacks.

lower sugar

But still tastes like a traditional chocolate biscuit.

higher in fibre

But it’s not a cereal bar – deliciously unconventional!

deliciously unconventional?

Boxes of Rootles in a store

Healthy snacks don’t have to compromise on taste, texture or include unrecognisable ingredients.

By combining great quality natural ingredients (such as carrots and sweet potato!) with baking expertise and a bit of eccentric creativity; we’ve come up with a range of indulgent, desirable snacks that offer a healthier and unconventional alternative to the traditional snacks.

Don’t believe us? Try Rootles out!


Rootles Milk Chocolate on the go

Our objective:

To create a chocolate treat that’s healthier than the ‘run of the mill’ chocolate snacks but isn’t a raw bar or cereal bar.

During a brainstorming session, one of the team suggested adding vegetables to biscuits – seriously? We have veg in cakes, so why not biscuits? We settled with carrot and sweet potato – the broccoli biscuits didn’t go down too well… And then to make it completely different – let’s add chocolate!

Rootles was born!

The best bit. It’s lower calorie, lower sugar and higher in fibre than many mainstream chocolate snacks, but still tastes just like a traditional chocolate biscuit.

Indulgent, healthy and clean label

There are lots of healthy alternatives out there like raw bars and cereal bars, but we don’t think it’s enough! So when a business student from Nottingham presented us with the original ‘veggie biscuit’ (it tasted like a traditional digestive biscuit) we saw a great opportunity to develop a product with a unique USP that gives you more choice for something more, indulgent, healthy and clean label.

Contact Us

If you have any questions about Rootles biscuits, have an issue with an order or want to stock Rootles, then please get in touch - we'll get back to you as fast as we can.